The Open Group is a global business that empowers the achievement of company objectives through technology standards. They offer various publications and tools to support organisations that are looking to train and develop their staff. The Open Group’s eCommerce presence includes the shop and publications website, which are both vital for delivering an exceptional user experience and meeting its customers’ needs worldwide.
The Brief
The Open Group approached Foundation Commerce with clear requirements – to elevate its online customer experience by upgrading its outdated LUMA storefronts. While the existing Adobe Commerce solution served its essential purpose, several challenges hindered its performance and frustrated customers. After three years of collaborating with us, they selected Foundation Commerce to transform the storefronts of both their websites.
Aims & Objectives
The project focused on addressing existing pain points and delivering measurable improvements. The key objectives were as follows:
- Improved UX — Move away from the generic feel of the existing out-of-the-box templates and adopt a design that better embodies The Open Group brand.
- Blazing Fast Page Speed Performance – Ensure the new storefronts pass Google’s Core Web Vitals assessment for fast-loading page speeds.
- Relevant Search Results – Enhance the search functionality to deliver accurate and user-friendly product suggestions.
- Personalised Product Recommendations – Integrate AI-driven product recommendations to boost engagement and streamline buying journeys.
What We Delivered
The solution we delivered was a comprehensive revamp of clients’ digital storefronts. It included a number of technical and design advancements tailored to their objectives:
- Hyvä Themes – We built the new storefronts using the Hyvä Themes framework, which improved the look and feel whilst delivering lightning-fast speeds at the same time.
- Pass Core Web Vitals – By leveraging Hyvä Themes the websites now pass Google’s Core Web Vitals assessment with flying colours, improving the customer experience.
- Adobe Sensei Live Search – We implemented Adobe’s AI-powered search functionality to ensure customers could find what they’re looking for quickly.
- AI-Powered Product Recommendations – Powered by Adobe Sensei, the websites now feature intelligent product recommendation blocks. This feature ensures customers see the most relevant products, driving conversions without the need for manual updates.
The Outcome
The project delivered exceptional results:
- 56% Increase in page speed – The websites now deliver rapid load times across all devices, creating a seamless browsing experience.
- 37% increase in orders driven by search – Adobe Sensei Live Search effortlessly allows customers to locate relevant products, enhancing usability and reducing bounce rates.
- 33% increase in site engagement – Dynamic product recommendations powered by AI have led to better product discovery and increased average order value.
Summary
With this project, we successfully transformed The Open Group’s eCommerce websites. By leveraging Hyvä Themes, we developed new storefronts that are fast and greatly improve the customer experience. Pairing this with Adobe Sensei, we tackled the key challenges faced by the client, delivering a site that is not only super fast but also drives customer engagement.
Whether you’re looking to improve site speed, enhance user experience, or deliver AI-powered shopping features, Foundation Commerce has the expertise to help you achieve your vision. Contact us today to discuss how we can make your eCommerce goals a reality.