Peter Tyson, a trusted name in high-end retail for over 50 years, has built a reputation for providing premium products and expert guidance to tech enthusiasts. Known for their commitment to quality and a refined customer experience, they collaborate with some of the most prestigious brands in the world.
The Brief
When Peter Tyson approached Foundation Commerce, their website was no longer meeting customers’ expectations. The design looked outdated, navigability was cumbersome, and performance was sluggish. They wanted to convey an image of sophistication and opulence while delivering a seamless shopping experience. To achieve this, they sought an eCommerce agency capable of pushing their online presence to the next level.
Aims & Objectives
Peter Tyson’s key objectives for this project included:
- Improving the user experience (UX) with a more intuitive and visually appealing design.
- Enhancing page speed to meet Google Core Web Vitals standards.
- Boosting conversion rates to achieve a more significant sales impact.
- Strengthening customer retention through an upgraded and engaging interface.
What We Delivered
We provided a holistic solution to bring their vision to life, focusing on technical excellence. The project included:
- Comprehensive Magento Site Audit – We conducted an in-depth analysis of their site’s structure, pinpointing critical areas for improvement.
- Hyvä Themes Storefront – A bespoke, visually stunning, and performance-driven Hyvä Themes storefront replaced their previous off-the-shelf theme.
- Magento Upgrade – We upgraded their platform to the latest Magento version, ensuring a stable, feature-rich foundation for growth.
- Google Core Web Vitals Compliance – The new site exceeded Google’s performance standards thanks to meticulous optimisation, significantly improving page load times.
- Ongoing Support & Maintenance—Our commitment didn’t end at launch. We provided ongoing technical support to ensure the site continued to perform flawlessly.
The Results
The transformation was nothing short of extraordinary. We helped Peter Tyson achieve the following results:
- 80% increase in revenue during their peak season, driving their growth to new heights.
- 4x boost in the conversion rate, turning more visitors into customers.
- 83% faster page speeds, creating a seamless and satisfying browsing experience.
What Did The Client Say?
“The project was delivered on time, and the progress was transparent, with excellent communication along the way. We made mid-project changes, and these were dealt with professionally and calmly, and all our goals were met.
They care about the project, and they have a very personable team. Within weeks, communication was as relaxed and fluid as it is with long-term colleagues rather than an external agency. The attention to detail to achieve the correct solution to each task, rather than just taking the most straightforward option, was refreshing, always with an eye on long-term use and success.”
Ecommerce Manager @ Peter Tyson
Summary
The Peter Tyson project is a testament to what’s possible when expertise meets ambition. By combining our technical mastery with an instinct for creating exceptional eCommerce experiences, we helped elevate their online presence to a level that truly reflects the quality of their brand.
Are you ready to see results like Peter Tyson’s? Contact us today to discuss how Foundation Commerce can help your business achieve its eCommerce growth ambitions. Contact Us.