KES Lighting & Home is a leading UK company specialising in home lighting. With over 35 years of experience, they have built a reputation for offering innovative lighting solutions. Recently, they’ve expanded into homeware, further enhancing their position in the market as a trusted name in high-quality interior design products.
The Brief
KES Lighting approached Foundation Commerce with a clear objective – to elevate its online presence and drive growth. Having taken their website as far as possible in-house, they were ready to partner with specialists to unlock the next phase of their business potential. The project focused on refining user experiences, enhancing performance, and improving their website’s functionality to maximise conversions.
Aims & Objectives
The project set out to achieve the following key goals for KES Lighting:
- Improve UX and Design: Replace the outdated, off-the-shelf theme with a modern, luxury design that better aligns with the brand.
- Enhance Page Speed: Develop a faster eCommerce site that meets today’s customer expectations and passes Google’s Core Web Vitals.
- Upgrade Magento: Transition their platform to the latest version of Magento and ensure it runs seamlessly.
- Boost Conversion Rates: Increase sales through more intuitive navigation and friction-free checkout processes.
What We Delivered
After a detailed scoping process, our team delivered expert solutions tailored to KES Lighting’s needs. These included:
- Comprehensive Magento Site Audit – We started with a full audit of their existing Magento framework to identify bottlenecks, inefficiencies, and opportunities for improvement.
- Hyvä Themes Redesign – We overhauled the site using Hyvä Themes, giving it an elegant, high-end look and feel. Hyvä’s lightweight nature ensured lightning-fast performance while delivering a tailored aesthetic to match KES Lighting’s luxury rebrand.
- Hyvä Checkout – To minimise checkout abandonment, we implemented the Hyvä Checkout. Its streamlined, user-friendly design reduced customer friction points, cutting checkout dropout rates by 20%.
- Mollie Payments Integration – We integrated Mollie Payments, offering their customers a secure and easy payment experience on the checkout while reducing the client’s payment fees.
- Magento Upgrade – The site was upgraded to the latest version of Magento, ensuring optimal functionality, security, and scalability.
- Core Web Vitals Success – We built the site meticulously to pass Google’s Core Web Vitals, boosting SEO performance and ensuring a fast, reliable user experience.
- Ongoing Support & Maintenance – We provided continuous support to ensure the site remains at peak performance and evolves alongside its growing business needs.
The Results
The new website delivered tangible, high-impact results, driving online growth for KES Lighting.
- 47% Revenue Increase: We saw a significant uplift in online sales thanks to improved functionality, user experience and faster page speeds.
- 37% Page Speed Improvement: Faster load times resulted in reduced bounce rates and a smoother shopping experience.
- 22% Boost in Site Engagement: Enhanced site performance encouraged customers to browse more, interact with products, and complete purchases.
Summary
Foundation Commerce’s partnership with KES Lighting highlights what’s possible with the right mix of expertise and innovation. By adopting cutting-edge solutions and aligning with the client’s vision, we delivered a polished, high-performing eCommerce site that propels their business growth.
Are you looking to take your eCommerce site to the next level? Contact us today to discuss how we can help you achieve remarkable results.