Citizen Watch is a globally recognised leader in the watch industry, well-known for its design excellence and commitment to craftsmanship. With a proud heritage and a loyal customer base, Citizen continues to set the standard for innovation and quality in timepiece design.
The Brief
Citizen Watch came to Foundation Commerce after struggling with several Adobe Commerce partners who failed to deliver the eCommerce growth they needed. They were experiencing slow website performance, a poor mobile user experience, and low conversion rates – significant obstacles for a brand with Citizen’s ambitions. They contacted us to help unlock their site’s potential and achieve tangible results.
Aims & Objectives
Citizen Watch had clear goals for the project:
- Enhance the user experience with a design optimised for mobile devices.
- Improve page speed performance to pass Google’s Core Web Vitals and provide a seamless shopping experience.
- Increase conversion rates through a more functional and attractive site.
- Boost customer retention with a personalised retention strategy.
What We Delivered
To turn Citizen’s goals into reality, our team implemented the following solutions:
- Comprehensive Adobe Commerce Site Audit: We thoroughly analysed Citizen’s existing site to uncover the root causes of poor performance and usability issues.
- Upgrade to Adobe Commerce v2.4: This ensured the site we built was on the latest, most secure platform.
- Bespoke Theme Design: We reimagined the site’s look and feel, creating a design that aligns with Citizen’s brand while offering a superior user experience, particularly on mobile.
- Hyvä Themes Storefront: We chose a streamlined, high-performance front-end framework to ensure faster page loading times and a modern design.
- Hyvä Checkout: We supercharged the checkout page performance by rolling out Hyväs checkout solution.
- Retention Strategy With Klaviyo: Our team built a tailored strategy to increase customer loyalty and retention, harnessing the power of data-driven marketing.
The Results
Our collaboration with Citizen Watch produced outstanding results:
- 141% increase in online revenue – more than doubling their turnover.
- 43% increase in conversion rate – turning more visitors into customers.
- A 67% boost in page speed performance created a faster, frictionless shopping experience.
We significantly improved key metrics through tailored strategies and innovative solutions, including increased online revenue and conversion rates. These outcomes exceeded expectations and strengthened Citizen Watch’s online presence, delivering customers a faster, seamless shopping experience. This success underscores the value of our client-focused approach in driving results.
What Did The Client Say?
“Foundation has a wealth of technical expertise with the Magento platform and web technologies in general – they can offer valuable insight into why something should be done in a certain way and provide recommendations on the best methodology. Foundation Commerce is always on hand to answer our questions and provide support.“
IT Manager @ Citizen Watch
Summary
Foundation Commerce helped Citizen Watch transform their eCommerce platform, driving remarkable growth and optimising the customer experience through innovative solutions and expert execution. One of the most significant achievements of this collaboration was doubling Citizen Watch’s online revenue. Foundation Commerce enabled growth by implementing a carefully crafted strategy and leveraging advanced eCommerce solutions. This milestone demonstrates the effectiveness of our tailored approach and highlights our ability to deliver substantial, measurable results for clients.