Bulova is a globally recognised heritage watch brand celebrated for its precision craftsmanship and timeless designs. With a strong presence in the luxury and premium watch market, Bulova has always been at the forefront of innovation. However, their eCommerce operations were struggling to keep pace. Having worked with several Adobe Commerce solution partners before, they weren’t seeing the results they needed to fully realise their online potential. That’s when they turned to us at Foundation Commerce.
The Brief
Bulova came to us looking for a partner who could rejuvenate their eCommerce strategy and deliver real, measurable growth. Their existing website was slow, inefficient, and not user-friendly – especially on mobile devices. These challenges were slowing their growth and frustrating their customers.
The brief was crystal clear:
- Improve the UX and overall design of the site.
- Dramatically improve page speed performance.
- Increase site conversion rate to grow revenue.
- Develop strategies to keep their customers coming back.
Aims & Objectives
Together with Bulova, we set out to achieve the following goals:
- Create an eCommerce website that offers a seamless, intuitive user experience, particularly on mobile devices.
- Improve the site’s speed and performance metrics to meet modern customer expectations and pass Core Web Vitals.
- Drive higher conversion rates for increased sales and ROI.
- Develop and execute a customer retention strategy to build loyalty and encourage repeat purchases.
What We Delivered
We executed a strategic and comprehensive e-commerce overhaul, leveraging our technical expertise and proven methodologies, to meet Bulova’s ambitious goals.
- Adobe Commerce Site Audit: We started with an in-depth audit of Bulova’s existing site to identify pain points and opportunities for improvement. This audit formed the blueprint for everything we delivered.
- Upgrade To Adobe Commerce v2.4: Upgrading the platform to the latest version ensured optimal performance, security, and scalability.
- Hyvä Themes Storefront: We introduced Hyvä Themes, known for their lightweight, optimised performance and unparalleled speed enhancements.
- Bespoke Theme Design: To align with Bulova’s luxury brand identity, we created a unique, visually stunning theme tailored to deliver an exquisite user experience.
- Retention Strategy Powered by Klaviyo: Using Klaviyo, we implemented retention-focused email automation to ensure Bulova stayed closely connected with its customers.
The Results
The transformation was nothing short of remarkable. By focusing on performance, design, and retention, we delivered results that exceeded expectations:
- Online turnover doubled, with revenue increasing by an impressive 107%.
- The conversion rate skyrocketed by 149%, turning more visitors into loyal customers.
- Page speed improved by a staggering 67%, dramatically enhancing the user experience and reducing bounce rates.
Summary
If your Adobe Commerce store is struggling to deliver the results you know are possible, Foundation Commerce can help. Our proven strategies, expert use of cutting-edge technologies like Adobe Commerce and Hyvä Themes, and focus on building meaningful customer relationships make us the first choice for ambitious brands like Bulova.
Contact us today to discuss your next project, and let’s talk about how we can unlock your eCommerce potential.