Flybubble is a UK-based specialist in paragliding and free-flight equipment. Known for its dedication to the sport and unmatched customer service, It offers pilots access to top-of-the-range products and expert advice. Its focus on quality, personalisation, and fostering enduring customer relationships has made it a trusted name among free-flight enthusiasts.
The Brief
When Adobe announced Magento 1’s end-of-life, Flybubble recognised the need to future-proof their eCommerce platform. They depended on Foundation Commerce to migrate their store from Magento 1 to Magento 2 and improve their website’s functionality, speed, and design. Flybubble also sought solutions to integrate their ERP system better and enhance their ability to engage with customers.
Aims & Objectives
The project was focused on six key goals:
- Migrate Flybubble’s platform from Magento 1 to Magento 2 seamlessly.
- Integrate their existing ERP system for streamlined operations.
- Elevate the UX and design to better serve their customers.
- Boost page speed performance for smoother shopping experiences.
- Increase conversion rates to drive higher sales.
- Cultivate customer loyalty for long-term retention.
What We Delivered
We took a step-by-step approach, ensuring every deliverable addressed Flybubble’s unique needs and aspirations. Our solutions included:
- Magento 2 Migration: We successfully migrated their store to Magento 2, delivering a future-proof foundation with enhanced capabilities.
- Hyvä Themes Storefront: Our cutting-edge Hyvä Themes storefront solution created a significantly faster, visually appealing, and user-friendly shopping experience.
- Klaviyo Integration: Integrating Klaviyo enabled Flybubble to elevate email marketing efforts with personalised automation and data-driven campaigns.
- Brightpearl Integration: We connected their ERP system, Brightpearl, ensuring seamless synchronisation of inventory, order, and customer data.
- Passing Google Core Web Vitals: Every aspect of the site was optimised to meet performance standards, ensuring superior speed and smooth navigation.
- Ongoing Support & Maintenance: For 18 months, we offered continuous support, proactively managing updates and enhancements to maintain optimal functionality.
The Results
Our partnership with Flybubble delivered spectacular growth and measurable results, including:
- Revenue Increase: +110%
- Conversion Rate Increase: +44%
- Average Order Value Increase: +61%
These improvements transformed Flybubble’s online presence and gave it the tools to foster stronger customer relationships.
What Did The Client Say?
Flybubble’s IT Operations Manager shared their thoughts on the collaboration, saying:
“We selected Foundation Commerce because they were straight talking, didn’t give any sales pitches, and we had direct access to work with developers (rather than non-technical staff). It seems that Foundation Commerce has the same mindset as Flybubble.
We had a solution scoping meeting, during which they defined the solution specification document. We were provided with mock designs, and after a few iterations, Foundation Commerce delivered the right solution for our business.”
IT Operations Manager @ Flybubble
Summary
Through expert technical solutions and a collaborative approach, we helped Flybubble achieve incredible results. From supercharging their website with Magento 2 and Hyvä Themes to unlocking the potential of Klaviyo, this project reflects our ability to deliver exceptional eCommerce transformations.
Are you looking to transform your online store? Contact us today to discover how Foundation Commerce can help your business achieve its goals and reach new heights.