Bed Kingdom is a leading UK retailer specialising in a wide range of beds, mattresses, and bedroom furniture. Established as a one-stop shop for transforming bedrooms into comfortable and stylish spaces, its online store caters to diverse customer needs, offering everything from bunk beds for kids to adult gaming furniture.  

The Brief

Bed Kingdom approached Foundation Commerce with a clear challenge. Their existing website was underperforming, plagued by slow page speeds, outdated search functionality, and inefficiencies in further development. The platform hindered customer experience and limited conversion opportunities. They sought a modern, fast storefront solution in order to improve their customers’ online experience and drive sales.  

Aims & Objectives

We set out to achieve the following key goals with the project: 

• Rebuild The Storefront to eliminate existing technical debt and boost page speed performance. 
• Pass Google’s Core Web Vitals assessments for optimal performance. 
• Enhance search to improve customer browsing experiences. 
• Implement an upgraded category merchandising tool to allow efficient control over product display on category pages. 
• Simplify payment integrations by consolidating multiple payment providers. 

What We Delivered

Our team at Foundation Commerce delivered a solution rooted in technical expertise and tailored to Bed Kingdom’s needs. Highlights of the project include: 

• Comprehensive Site Audit: We conducted an in-depth analysis and identified areas for improvement. 
• Streamlined Extensions: We reviewed and cleaned up third-party extensions, ensuring only essential and compatible integrations remained. 
• Hyvä Themes Storefront Implementation: We developed a fresh Hyvä Themes-powered storefront built to drive faster page speeds and conversion rates. 
• Custom Extension Compatibility: Existing custom extensions were modified to work with the new Hyvä Themes storefront. 
• Klevu Product Discovery Suite Implementation: The integration enhanced browsing functionality on the website, offering customers faster and smarter product discovery. 
• Mollie Payments Integration: We consolidated a number of different payment methods into one integration to reduce the cost of ownership and simplify ongoing support.

The Outcome

By combining cutting-edge technology with a user-first approach, we achieved the following outcomes for Bed Kingdom: 

• Significant Page Speed Improvements: Faster loading times, improved customer experience, and higher search rankings. 
• Core Web Vitals Success: All pages passed Google’s Core Web Vitals thresholds, ensuring a high-performing site. 
• Enhanced Product Search: With Klevu, search results became more relevant and efficient, reducing friction for visitors. 
• Streamlined Merchandising Tools: Bed Kingdom can now effortlessly manage and curate their product categories, optimising its sales strategy. 
• Simplified Checkout: The seamless checkout process positively impacted conversion rates by reducing cart abandonment. 

Summary 

The partnership with Bed Kingdom is a testament to Foundation Commerce’s commitment to delivering unmatched eCommerce solutions. Through technical expertise and tailored strategies, we helped Bed Kingdom overcome critical challenges and set the stage for sustainable growth. 

Are you ready to transform your eCommerce platform into a high-performing, user-driven storefront? Contact Foundation Commerce today to discuss how we can help you achieve your business goals.