Again Faster

Again Faster is a leading retailer of high-quality fitness equipment, catering to athletes and fitness enthusiasts across Europe. The brand aims to deliver premium products and exceptional service to its growing customer base. However, they felt that their website was preventing them from meeting this aim in its current state. Like many ambitious brands, they wanted to take things to the next level and looked for support in improving their online customer experience to fuel their next phase of growth.

The Brief

Again Faster approached Foundation Commerce because it felt that its existing Magento website met its customers’ needs and expectations. The existing website used the out-of-the-box LUMA theme, and we quickly identified this as one of the main problems.

Updating content on the site was painstakingly slow due to hard-coded CMS blocks, making content updates challenging. In addition, page speed performance was sluggish, causing frustration among their customers.  

While considering migrating to Shopify as a possible solution, Again Faster was intrigued by Hyvä Themes. They wanted to explore whether staying on Magento with a Hyvä-powered storefront could address their pain points and offer greater cost efficiency compared to a Shopify migration. The timing was critical, too—the revamped website needed to be ready to handle the Black Friday shopping rush, leaving just eight weeks for delivery.

Aims & Objectives

Together, we set clear goals for the project:

1. Increase Conversion Rates – Create a faster, user-friendly site to drive more sales. 
2. Improve Page Speed Performance – Pass Core Web Vitals and deliver lightning-fast load times. 
3. Fix Tracking Issues – Ensure accurate data for optimising paid ad campaigns. 
4. Provide a Cost-Effective Solution – Migrating to Shopify was being considered. However, the client wanted to explore staying on Magento as the costs associated with a Shopify migration were so high.
5. Deliver The Project In Just 8 Weeks – The client wanted the new storefront live in time for their peak season.

What We Delivered

In just 8 weeks we delivered;

1. A Fully Customised Hyvä Themes Storefront – Built on our Hyvä Themes Accelerator base template, we delivered a sleek, high-performing storefront that was fast and optimised for conversions. 
2. Hyvä Checkout Implementation – Enhanced checkout functionality ensured a seamless, friction-free user experience, helping reduce cart abandonment. 
3. Mollie Payments Implementation—The integration consolidated multiple payment methods, enhancing and maintaining development efficiency. It is also fully compatible with Hyvä Checkout, which accelerated the development of this part of the project.
4. Klevu Search & Recommendations Implementation – Klevu search was added to drive search relevancy and recommendation blocks were added to all category and product pages to assist customers in discovering the products that they were looking for.
5. Loqate Postcode Lookup – To streamline the checkout process, we implemented the Loqates postcode lookup service, which enables customers to input their address without having to type it out.
6. CMS Content Improvements – Replacing hard-coded blocks made content updates effortless, empowering the Again Faster team to manage their site easily. 
7. Tracking Overhaul – We overhauled the existing GA4 and Facebook Pixel tracking to deliver actionable insights and improve the performance of their marketing campaigns. 
8. Delivered In 8 Weeks – We delivered the project in just 8 weeks, ensuring that the new Hyvä Themes storefront was live and ready for the client’s peak season.

The Outcome

The project delivered some fantastic results for Again Faster:

• 54% increase in conversion rate – Customers could move through the site and checkout smoothly, leading to a noticeable boost in sales. 
• 64% increase in page speed – The new storefront passed Core Web Vitals with flying colours, ensuring a dramatically improved browsing experience. 
• 63% increase in checkout completion – By increasing the page speed using Hyvä Checkout and simplifying data entry.
• Streamlined Tracking – Enhanced tracking accuracy gave the marketing team valuable insights, enabling better decisions and higher returns on ad spend. 
• Cost Efficiency – Staying on Magento with a Hyvä-powered solution proved more affordable than a Shopify migration without compromising flexibility.

By delivering the project within the 8-week timeline, we ensured that Again Faster was fully prepared for its busiest sales period. This project’s success demonstrates how Hyvä Themes, combined with Foundation Commerce’s expertise, can deliver outstanding results quicker and at a lower cost than migrating to a new platform.

What The Client Said

“Working with Foundation Commerce has been nothing short of brilliant. They understood our pain points and reasons for wanting a change knew what we needed to improve, and knew how to prepare for the future. Heading towards Q4, we had a tight timeline to follow. Foundation Commerce kept to its word and managed the Hyva migration rigorously, delivering work often ahead of time.

For months, we had been deciding between staying on Magento or re-platforming to Shopify to make the necessary performance changes and expand our online offering. We wanted an improved user experience, site speed, and checkout. Foundation Commerce was confident in what Hyva could offer us without the additional challenges a new platform could bring. They had extensive knowledge of Hyvä and an impressive portfolio containing work they’d completed for other clients.”

Project management was clear and effective, and there were no problems; there were just ideas and solutions to reach our Q4 launch goal.

Thanks to Foundation, we are now set up to deliver a much improved online shopping experience for our customers, with much-improved design, performance, and conversion. We look forward to developing the site further and harnessing the benefits Hyva offers with Foundation Commerce.”

Director @ Again Faster

Summary

Being one of the first agencies in the UK to launch a Hyvä Themes project, we have accrued a wealth of experience with the platform. We’ve put all this knowledge and expertise into our HyväThemes Accelerator packages to enable merchants to migrate to Hyvä in record time. Again Faster leveraged this and together, we got the project live in just 8 weeks!

Time to market is now as fast as the page speed scores. If you want to migrate to Hyvä Themes quickly and for a reasonable cost, then reach out today, and let’s discuss how we can quickly grow your business using the innovative tools provided by Hyvä.