Blog Conversions

Optimising your ecommerce site to increase conversions

Written by Lilly Brown

Attracting visitors to your site may not be too difficult – you might get 100,000 visits every month. But actually turning those visitors into paying customers is often the difficult part. If only 100 of those visitors actually make a purchase, then your conversion rate is very low, at just 0.1%.

There are a number of steps you can take to help increase your conversion rate and ultimately boost sales and revenue. Below we provide just a few ways you can do this.

Make it super easy for users

When a potential customer lands on your site, they may or may not know what they are looking to buy. If you have a complex catalogue consisting of hundreds, or even thousands of products, it may be difficult to find what they’re looking for. Structuring your navigation and product categories to make it easy for a user to find what they’re looking for, can instantly boost your conversion. Adding search and filter functionalities is also a great way to simplify the process of finding the right product.

Ensure your site loads super fast

Site speed not only has an impact on SEO, but it can also loose you customers! Research shows that more than 50% of mobile site visits are abandoned if pages take longer than three seconds to load which is why you should aim for your mobile site to load in one to two seconds.

Ensure your images are optimally sized

It’s so important to use high quality imagery on any ecommerce website, whether it be banner images or product images. However, the size of your images can impact the above point, page speed, which is why it’s important to size them correctly, taking into consideration the different screen resolutions i.e. large desktop, tablet and mobile. We recommend using file sizes up to a maximum of 500KB but images such as product images should be much less.

Allow customers to checkout as a guest

There are many benefits of making a customer create an account at the checkout, such as users can easily make repeat purchases. However, there are also many drawbacks, such as it takes time to create an account. That’s why it’s a good idea to offer guest checkout, where a user can skip straight to payment. This can help to increase conversions and reduce cart abandonment. Research suggests that having to create an account online in order to make a purchase, accounts for 22% of cart abandonment.

Build your site with a ‘mobile first’ mindset

Data shows that in 2019, mobile accounted for 53% of ecommerce sales, vs 47% on desktop. Clearly more and more people are shopping online using their mobile phone which is why it’s important to build your site with a ‘mobile first’ mindset ensuring that it is responsive across all screen sizes, from large screens to small phones.

Final Word

If you need help and advice about increasing your conversion rate, please reach out to us today. Foundation Commerce is a small team of Magento 2 experts ready to assist you with all your technical needs.



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